Best OTT Revenue Models for OTT Monetization in 2021
Media consumption has taken on a dramatic evolution within the last decade. Currently, OTT streaming solutions seem to be at the forefront of media innovations. It is one of the most significant global media opportunities for delivering the Power of TV paired with scalability and agility across the global internet. At its core, ‘Over the Top’ streaming services enable users to stream video content through the internet without satellite or cable subscriptions. Content creators and media brands can expand existing content to new audiences and heighten audience engagement through innovative video experiences. Today, OTT platforms like HULU, Amazon Prime, and Netflix are taking the frontiers. OTT’s power lies in the seamless possibilities, accessibility, affordability, and convenience that it offers to users. The rise of supporting technologies such as CDNs, mobile capabilities, 5G alongside the COVID-19 pandemic is further increasing the use of OTT platforms. OTT Revenue Models in 202